"This book is genius! Bringing together the leading academic on Latinx popular culture and a real-life television producer and writer to dissect the structural barriers to Latinx representation on-screen has resulted in a book with untapped knowledge and perspective. Although a frustrating story at times, the dynamic writing meant I couldn't put it down. This is a passionate argument for the importance of our stories, told with cultural specificity, localized details, and linguistic authenticity, which as a Latina consumer of mass amounts of film and television, makes me feel so seen and inspired."--Melissa Castillo-Garsow, author of A Mexican State of Mind: New York City and the New Borderlands of Culture "Frederick Luis Aldama and Peter Murrieta's combined talents as scholarly and artistic creatives merge brilliantly in this tour de force book about Latinx media at the intersection of industry and scholarship. This book is about the social impact of cultural representation and the myriad ways Latinx audiences and makers have commandeered mainstream and alternate forms of media to tell their stories within and beyond commercial constraints."--Camilla Fojas, author of Border Optics: Surveillance Cultures on the US-Mexico Frontier.