In order to flourish a business one has to reach the audience in an effective manner. For that finding a right people is one of the main concerns of an advertiser. And that is where so many of the new advertising schemes and techniques began - first with mass email and postal blitzes which were considered effective if they had a 1% return, and then as the web grew and people became more sophisticated online banner adsand sales. The emerging trend of internet-based advertis- ing and ecommerce is the booming and still growing affiliate or associate programs which you are certain to have heard about in one form or another. Get all the info you need here.