Chapter One: Overview of Entrepreneurship and Small Business Chapter Two: Opportunity Identification and Feasibility Evaluation Chapter Three: Basic Business Research Chapter Four: Your Customers and Target Market Chapter Five: Strategy and Competitive Advantage Chapter Six: Money Management Chapter Seven: Financing Your Business Chapter Eight: Marketing Fundamentals Chapter Nine: Marketing Tactics Chapter Ten: Sales and Distribution Chapter Eleven: Management Chapter Twelve: Hiring Employees Chapter Thirteen: Operations Chapter Fourteen: Legal Issues Chapter Fifteen: Social Entrepreneurship and Social Responsibility Chapter Sixteen: Globalization Chapter Seventeen: Growing the Venture Chapter Eighteen: Business Planning.