Selling point: Clear focus on writing structure guides the student step-by-step from word to sentence and paragraph level to produce independent, confident writersSelling point: Writing models in different genres allow students to see how different multiple text types functionSelling point: Genre-based approach enables students to write for different audiences and purposesSelling point: Systematic acquisition of the entire Academic Word List through targeted receptive and productive activities creates independent word learnersSelling point: Examples from the Oxford English Corpus teach real-life EnglishSelling point: Grammar for Editing activities help students learn how to revisit and improve their writingSelling point: iTools Digital Resources for Teachers focus the class on key teaching pointsSelling point: e-Books with interactive features designed for language learning create a modern and inspiring learning environment.