Management of Electronic Media
Management of Electronic Media
Click to enlarge
Author(s): Albarran, Alan B.
ISBN No.: 9780495569428
Pages: 360
Year: 200901
Format: Trade Paper
Price: $ 351.33
Status: Out Of Print

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton, Texas. His research and teaching interests are in the management and economics of the communication industries. Dr. Albarran serves as Editor of the Journal of Media Economics and is the author of six books: MANAGEMENT OF ELECTRONIC MEDIA; MEDIA ECONOMICS: UNDERSTANDING MARKETS, INDUSTRIES AND CONCEPTS; GLOBAL MEDIA ECONOMICS, UNDERSTANDING THE WEB: SOCIAL, POLITICAL AND ECONOMIC DIMENSIONS OF THE INTERNET; THE RADIO BROADCASTING INDUSTRY, and TIME AND MEDIA MARKETS. His professional experience includes work at six radio and two television stations, as well as industry consulting. He previously served as a professor at Sam Houston State University and Southern Methodist University.


To be able to view the table of contents for this publication then please subscribe by clicking the button below...
To be able to view the full description for this publication then please subscribe by clicking the button below...