Entrepreneurship for Scientists and Engineers
Entrepreneurship for Scientists and Engineers
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Author(s): Allen, Kathleen
ISBN No.: 9780132357272
Pages: 256
Year: 200901
Format: Trade Paper
Price: $ 104.53
Status: Out Of Print

For science and engineering students at both the graduate and undergraduate level who are considering entrepreneurship as a career path. Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies. In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful. Streamlined Content: Four distinct parts address the most important topics in technology entrepreneurship. o Part 1: Technology Entrepreneurship for Scientists and Engineers discusses commercialization, starting a company, and effective team building. o Part 2: Developing and Protecting Intellectual Property considers patents, trademarks, copyrights, trade secrets, and licensing of intellectual property.


o Part 3: Technology Entrepreneurship Strategy examines critical aspects of strategy, from product development to market entry strategies. o Part 4: Start-up Financial Strategy focuses on financial strategy by going deeper into business models, funding of technology start-ups, and funding growing technology companies. Reader Friendly Writing Style: Written in an approachable and easy to understand style, this book provides everything a student will need to begin their business training. Prior business experience is not necessary to understand and use the concepts presented. End of Chapter Case Studies : To demonstrate how the business strategies covered are used in the real world, every chapter concludes with a relevant case study examining the experiences of a real technology entrepreneur.


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