Dr. Kyle Allison, known as The Doctor of Digital Strategy, blends over two decades of industry and academic expertise in digital marketing, analytics, e-commerce, and merchandising. He has held various retail roles up to senior executive levels at renowned organizations such as Best Buy, Dick's Sporting Goods, Dickies, and the Army and Air Force Exchange Service, leading data-driven, transformative initiatives. As a distinguished professor and mentor, he has shaped future professionals by teaching digital marketing, analytics, e-commerce, and business strategy at top institutions while also contributing to curriculum design and doctoral mentorship. A prolific author, Dr. Allison has published Quick Study Guides, textbooks, journal articles, and trade books, bridging academic theory with practical application. Holding advanced degrees in business administration, project management, and communication studies, he combines a strong educational foundation with a commitment to innovation. Learn more at DoctorofDigitalStrategy.

com.