Unit 1 Business, Competition, and New Ideas 1.1 What Is a Business? 1.2 Markets and Competitive Advantage 1.3 PESTEL Factors and the Business Environment 1.4 How Do Business Ideas Originate? 1.5 Vision 1.6 Business Ethics 1.7 Organization, Roles, and Responsibilities 1.

8 Supply Chains Unit 2 Marketing 2.1 Marketing to Customers 2.2 Consumer Behavior 2.3 Market Research 2.4 Product 2.5 Price 2.6 Place and Channels 2.7 Promotion and Marketing Communication Unit 3 PART 1 Personal Saving and Borrowing 3.

1 Saving for Future Purchases 3.2 Borrowing, Credit, and Debt Unit 3 PART 2 Business Accounting and Finance 3.3 Accounting and Financial Management 3.4 Business Expenses 3.5 Financial Capital 3.6 The Income Statement 3.7 The Balance Sheet and Net Worth 3.8 The Cash Flow Statement 3.

9 Ethics and Financial Reporting Unit 4 Management and Strategy 4.1 Management and Leadership 4.2 Evaluating Performance Using KPIs 4.3 Strategy and Decision Making 4.4 Strategic Frameworks: Porter's Five Forces and SWOT Analysis Unit 5 Personal Goals, Budgeting, and Investing 5.1 Taxes, Net Income, and Budgeting 5.2 Managing Personal Risk 5.3 Saving and Investing for Education, Housing, and Retirement Goals APPENDIX ENDNOTES GLOSSARY INDEX.