Agile Product Development for Mass Customization offers leading-edge techniques companies can use to enhance agility, improve variety, reduce costs, develop products quicker, speed delivery & satisfy unique customer needs. This practical guide shows how manufacturers can: Reduce cost by understanding, quantifying & minimizing the "cost of variety"; Significantly improve profits, release valuable resources, improve flexibility & encourage the development of mass customized products; Lower costs & improve flexibility by standardizing parts, processes, features, tools & raw materials.