PART I: INTRODUCTION. 1. Communication, Your Career, and This Book. 2. Overview of the Reader-Centered Approach: Writing for a Job. PART II: THE READER-CENTERED COMMUNICATION PROCESS. 3. Defining Your Communication's Goals.

4. Conducting Reader-Centered Research: Gathering, Analyzing, and Thinking Critically About Information. 5. Using Six Reader-Centered Research Methods. 6. Organizing Reader-Centered Communications. 7. Drafting Reader-Centered Communications.

8. Using Eight Reader-Centered Patterns for Presenting Information and Ideas 9. Persuading Your Readers. 10. Developing an Effective, Professional Style. 11. Writing Reader-Centered Front and Back Matter. 12.

Creating Reader-Centered Graphics. 13. Creating Eleven Types of Reader-Centered Graphics. 14. Designing Reader-Centered Pages and Documents. 15. Revising Your Drafts. 16.

Testing Your Drafts for Usefulness and Persuasiveness. PART III: APPLICATIONS OF THE READER-CENTERED APPROACH. 17. Creating Communications with a Team. 18. Creating and Delivering Listener-Centered Oral Presentations. 19. Managing Client and Service-Learning Projects.

20. Creating Reader-Centered Websites and Professional Portfolios. 21. Writing Reader-Centered Correspondence: Letters, Memos, and Emails. 22. Writing Effectively on Social Media at Work. 23. Writing Reader-Centered Proposals.

24. Writing Reader-Centered Empirical Research Reports. 25. Writing Reader-Centered Feasibility Reports. 26. Writing Reader-Centered Progress Reports. 27. Writing Reader-Centered Instructions.

Appendix A: Documenting Your Sources. Appendix B: Reflecting for Transfer. References. Index.