New Urban Management discusses how the logic of economic flows poses a challenge to local governments throughout the world. The book argues that the increased fluidity in economic life must have its reflection in local economic development policy. The analysis begins with the idea of space of flows, but this goes much further than available literature in urban political analysis. The starting point is the observation that metropolitan governments' ability to maintain their economic vitality depends on their ability to attract flows of values through their assets. Such assets are, however, symbolic rather than physical, which implies the relevance of city branding. On that basis, this book builds a coherent picture of how flow analysis can be utilised in brand-oriented economic development policy.