Stuart Hall famously argued that the cultural studies must maintain a "couplet" where culture and society, are articulated together in analysis and in theory. If Hall's statements are a measure of best critical practices in cultural studies then Digital Feudalismmeasures up! Arditi's development of sharp and inaugural contributions from Marxist, or critical-sociological, approaches into critique and analysis do more merely alert us to new cultural forms but, in Arditi's hands, they allow us to view the totality of lived relations differently. Arditi illustrates how the features of our tech-laden and tech-mediated world though increasingly patterned on an ersatz hyper-modernism are, in fact, grotesque new relations of deference and servitude more closely associated with feudalism. Through an analysis of cases that exhibit the structures and practices associated with digital feudalism--subscription services, gig work, Amazon, influencers, the metaverse, and crowdfunding to name a few--Arditi reframes the strike-waves and the composition of movements to come with a warranted note of pessimism regarding capital's "savage" capacities for adaptation. Stitching together the best of critical social theory and cultural studies, Arditi offers readers a clear and crucial lens on our current conjuncture. The prognosis? Digital Feudalismspecifies that the center no longer holds. Rather, we face a less-comfortable, rougher, and far-less reasonable, democratic unfreedom beyond which there is no clear horizon line for better or for worse.
Digital Feudalism : Creators, Credit, Consumption, and Capitalism