With information on selecting the right equipment, pricing, marketing, and technology, this book provides readers with everything they need to know to make money in the photography business. It includes practical advice on common business practices and risks as well u detailed discussions of different areas of specialization. Readers will learn to take highly marketable pictures of architecture, landscape, food, children, pets, groups, real estate, fashion, calendars, weddings, and more. Also covered are techniques for shooting and marketing images for posters, postcards, calendars, puzzles, and greeting cards.