Stunning limited edition version of Facing the Other Way - the first official account of the iconic record label, 4AD. A Times Literary Supplement Book of the Year 2013 This Mortal Coil, Birthday Party, Bauhaus, Cocteau Twins, Pixies, Throwing Muses, Breeders, Dead Can Dance, Lisa Germano, Kristin Hersh, Belly, Red House Painters. Just a handful of the bands and artists who started out recording for 4AD, a record label founded by Ivo Watts-Russell and Peter Kent in 1979, a label which went on to be one of the most influential of the modern era. In this comprehensive account concentrating on the label's first two decades (up to the point that Watts-Russell left), music journalist Martin Aston explores the fascinating story with unique access to all the key players and pretty much every artist who released a record on 4AD during that time, and to its notoriously reclusive founder. Each limited edition is one of just a thousand copies, containing: - The original book split into two volumes.- A further volume containing 2 CDs: a 42-track retrospective of the 4AD label- Housed in a beautiful slipcase, all packaging designed by Vaughan Oliver- Each copy signed by author Martin Aston and designer Vaughan Oliver Gold title * The first ever history of the label.* The author has had unprecedented access to all the key characters in the story.* Fully supported by the current 4AD label.

* Will be subject to a major PR campaign across the music press and broadsheets and radio.All of the interviews conducted in the book are new.