The Almost Nearly Perfect People : The Truth about the Nordic Miracle
The Almost Nearly Perfect People : The Truth about the Nordic Miracle
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Author(s): Booth, Michael
ISBN No.: 9781250061966
Pages: 400
Year: 201501
Format: Trade Cloth (Hard Cover)
Price: $ 35.88
Status: Out Of Print

INTRODUCTION Early one dark April morning a few years ago I was sitting in my living room in the Danish capital, Copenhagen, wrapped in a blanket and yearning for spring, when I opened that day's newspaper to discover that my adopted countrymen had been anointed the happiest of their species in something called the Satisfaction with Life Index, compiled by the Department of Psychology at the University of Leicester. I checked the date on the newspaper: it wasn't April 1. A quick look online confirmed that this was headline news around the world. Everyone from the New York Times to Al Jazeera was covering the story as if it had been handed down on a stone tablet. Denmark was the happiest place in the world. The happiest? This dark, wet, dull, flat little country made up of one peninsula, Jutland, and a handful of islands to its east with its handful of stoic, sensible people and the highest taxes in the world? The United States was twenty-third on the list. But a man at a university had said it, so it must be true. "Well, they are doing an awfully good job of hiding it," I thought to myself as I looked out of the window at the rain-swept harbor.


"They don't seem all that frisky to me." Down below, cyclists swaddled in high-visibility arctic gear crossed the Langebro together with umbrella-jostling pedestrians, both battling the spray from passing trucks and buses. I thought back to the previous day's soul-sapping adventures in my new home. In the morning there had been the usual dispiriting encounter with the sullen checkout girl at the local supermarket who, as was her habit, had rung up the cost of my prohibitively expensive, low-grade produce without acknowledging my existence. Outside, other pedestrians had tutted audibly when I'd crossed the street on a red light; there was no traffic, but in Denmark preempting the green man is a provocative breach of social etiquette. I had cycled home through the drizzle to find a tax bill relieving me of an alarming proportion of that month's income, having along the way provoked the fury of a motorist who had threatened to kill me because I had infringed the no-left-turn rule (literally, he had rolled down his window and, in the manner and accent of a Bond villain, shouted, "I vill kill you"). The evening's prime-time TV entertainment had consisted of a program on how to tackle excessive chafing of cow udders, followed by a twenty-year-old episode of Murder, She Wrote, and then Who Wants to Be a Millionaire ?-its titular, life-altering rhetoric somewhat undermined by the fact that a million kroner are worth only around $180,000, which in Denmark is just enough to buy you a meal out with change for the cinema. This, I should add, was long before the recent wave of Danish culture that has swept across the United States in the form of imported TV series like The Killing (four seasons of which have been remade with a US cast) and political drama Borgen (dubbed "the best TV series you have never seen" by Newsweek ), this was before the New Nordic food revolution, led by restaurant Noma and its chef, René Redzepi (a two-time Time magazine cover star, owner of the thrice consecutively named best restaurant in the world, and a huge influence on a new wave of American chefs), not to mention the architecture of Bjarke Ingels (responsible for the new West Fifty-Seventh Street Pyramid apartment building in Manhattan) or even the headline-grabbing, award-winning film work of actors like Viggo Mortensen (the Lord of the Rings trilogy), Mads Mikkelsen ( Casino Royale ), and Nikolaj Coster-Waldau (Jaime Lannister in Game of Thrones ) or directors like Nicolas Winding Refn ( Drive ), Lars von Trier ( Melancholia ), and Oscar-winner Susanne Bier (Best Foreign Language Film, for A Better World ).


Back then, I had come to think of the Danes as essentially decent, hardworking, law-abiding people, rarely prone to public expressions of . well, anything much, let alone happiness, and certainly not as globally influential cultural pioneers. The Danes were Lutheran by nature, if not by ritual observance: they shunned ostentation, distrusted exuberant expressions of emotion, and kept themselves to themselves. Compared with, say, the Thais or Puerto Ricans or even the British, they were a frosty, solemn bunch. I would go as far as to say that of the fifty or so nationalities that I had encountered in my travels up to that point, the Danes would probably have ranked in the bottom quarter as among the least demonstrably joyful people on earth, along with the Swedes, the Finns, and the Norwegians. Perhaps it was all the antidepressants they were taking that were fogging their perception, I thought to myself. I had read a recent report that said that, in Europe, only the Icelanders consumed more happy pills than the Danes, and the rate at which they were popping them was increasing. Was Danish happiness nothing more than oblivion sponsored by Prozac? In fact, as I began to delve deeper into the Danish happiness phenomenon I discovered that the University of Leicester report was not as groundbreaking as it might have liked to think.


The Danes came top of the EU's first ever well-being survey-the Eurobarometer-as long ago as 1973, and are still top today. In the latest one, more than two-thirds of the thousands of Danes who were polled claimed to be "very satisfied" with their lives. In 2009 there was the papal-like visit to Copenhagen by Oprah Winfrey, who cited the fact that "people leave their children in buggies outside of cafés, that you aren't worried they will get stolen . that everyone isn't racing racing racing to get more more more" as the Danes' secret to success. If Oprah was anointing Denmark, it must be true. By the time Oprah descended from the heavens I had actually left Denmark, having finally driven my wife to the end of her tether with my incessant moaning about her homeland: the punishing weather, the heinous taxes, the predictable monoculture, the stifling insistence on lowest-common-denominator consensus, the fear of anything or anyone different from the norm, the distrust of ambition and disapproval of success, the appalling public manners, and the remorseless diet of fatty pork, salty licorice, cheap beer, and marzipan. But I still kept a wary, sightly bewildered eye on the Danish happiness phenomenon noting, for example, when the country topped the Gallup World Poll, which asked a thousand people over the age of fifteen in 155 countries to rate, on a scale of 1 to 10, both their lives now, and how they expected them to pan out in the future. Gallup asked other questions about social support ("If you were in trouble, do you have relatives or friends you can count on to help you whenever you need them?"); freedom ("In your country, are you satisfied or dissatisfied with your freedom to choose what you do with your life?"); and corruption ("Is corruption widespread within businesses located in your country?").


The answers revealed that 82 percent of Danes were "thriving" (the highest score), while only 1 percent were "suffering." Their average "daily experience" scored a world-beating 7.9 out of 10. By way of comparison, in Togo, the lowest-ranked country, only 1 percent were considered to be thriving. "Perhaps they should ask the ghetto-bound Somali immigrants in Ishøj how happy they are," I would think to myself whenever I heard about these surveys and reports, although I seriously doubted any of the researchers ever ventured far outside of Copenhagen's prosperous suburbs. Then came the final, crowning moment in the Danish happiness story: in 2012, the United Nations' first ever World Happiness Report, compiled by economists John Helliwell, Richard Layard, and Jeffrey Sachs, amalgamated the results of all the current "happiness" research- the Gallup World Polls, World and European Values Surveys, European Social Survey, and so on. And guess what. Belgium came first! No, I'm joking.


Denmark was once again judged the happiest country in the world, with Finland (2), Norway (3), and Sweden (7) close behind. To paraphrase Lady Bracknell, to win one happiness survey may be regarded as good fortune, to win virtually every one since 1973 is convincing grounds for a definitive anthropological thesis. In fact, Denmark was not without rivals to the title of peachiest place to live. As the UN report suggested, each of the Nordic countries has its own particular claim to life-quality supremacy. Shortly after the UN report was published, Newsweek announced that it was Finland, not Denmark, that has the best quality of life, while Norway topped the UN's own Human Development Index, and another recent report claimed that Sweden is the best country to live in if you are a woman. So, Denmark doesn't always come first in all the categories of these wellness, satisfaction, and happiness surveys, but it is invariably thereabouts, and if it isn't number one, then another Nordic country almost inevitably is. Occasionally New Zealand or Japan might elbow their way into the picture (or perhaps Singapore, or Switzerland) but, overall, the message from all of these reports, which continue to be enthusiastically and unquestioningly reported in the media, was as clear as a glass of ice-cold schnapps: the Scandinavians were not only the happiest and most contented people in the world, but also the most peaceful, tolerant, egalitarian, progressive, prosperous, modern, liberal, liberated, best educated, and most technologically advanced, with the best pop music, coolest TV detectives, and the best restaurants to boot. Between them, these five countries-Denmark, Sweden, Norway, F.



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