How has Tsogo Sun's rebranding changed its position in the hospitality industry? Why is SAA struggling and why is Comair Limited taking market share away from the national airlines? How have South African business leaders changed the face of the companies they lead? Written for first-year Business Management students, Business Cases second edition contains case studies which illustrate how business management theory is applied to local and international organisations. There are case studies which focus on the functions and area of management, including marketing, operations, human resource management, and financial management. This holistic approach exposes students to the important aspects of owning and managing a business, especially in the South African context. The new edition includes: New and updated South African case studies that highlight the realities encountered by local businesses and which will prepare students for the challenges they face in the South African business environment. Graded multiple-choice questions for each chapter that will assist with self-assessment. A section on how to use case studies and enable students to make the most of this book. Business Cases second edition may be used to accompany any introductory business management textbook, such as Introduction to Business Management. A solutions manual that provides answers to the questions in the book is available to lecturers who prescribe this title.

Book jacket.