Introduction: Media, Culture and The Self * Media and Self-Construction: Theoretical Issues * Every Freak Needs a Show: Polyvalent Subjectivity and a Local Underground Film Scene * 'I Believe in Me': Self-Affirmation in the Kiss Army * Screen Subjects and Cyber-Subjects: The Case of Futurama * Conclusion: Underground Hybridity, Popular Piety and Virtual Irony as Three Modes of Mediated Selfhood * Bibliography * Index * Introduction: Media, Culture and The Self * Media and Self-Construction: Theoretical Issues * Every Freak Needs a Show: Polyvalent Subjectivity and a Local Underground Film Scene * 'I Believe in Me': Self-Affirmation in the Kiss Army * Screen Subjects and Cyber-Subjects: The Case of Futurama * Conclusion: Underground Hybridity, Popular Piety and Virtual Irony as Three Modes of Mediated Selfhood * Bibliography * Index *.