'The conventional wisdom has been that entrepreneurship is an innate skill that only a chosen few possess, in this book Prof Baisya debunks that myth by presenting a framework for practising entrepreneurship. This is a rare book and a must read for anyone contemplating a plunge into entrepreneurship.' -- Dr Arindam Bose, Leading biotechnology consultant and Member of the USA National Academy of Engineering & Director of Dyadic International, Inc. 'The book has been designed to give critical lessons and insights into business functions for managing a start-up successfully, it covers how ideas are developed and how it progresses through various stages; giving key insights, it will be a valuable resource for entrepreneurs and a lesson in entrepreneurship.' -- Mr Yousef Abdul Latif Jameel, Chairman of YALJ Group of Companies, Saudi Arabia 'Professor Baisya has a brilliant academic standing and decades of experience in large organisations and leadership roles in a global environment. This book reflects his key insights on the subject. It will be valuable for entrepreneurs, start-ups, students and researchers in the subject of entrepreneurship.' -- Dr Esben Østergaard, Co-founder of Universal Robots and Founder & CEO at REInvest Robotics.