In this enlightening book, leading expert Carla Barbieri pairs research-based insights and practical knowledge from the growing agritourism sector, highlighting key developments in the field and identifying paths for future research and practice. Drawing on Barbieri's extensive work around the world, this book highlights outstanding and applicable practices in agritourism stemming from her research and on-the-ground observations. Adopting a systems approach that positions agritourism within its macro agricultural, tourism and societal contexts, the book begins by describing the foundations of agritourism, the many different offerings that determine its diverse identity, and the wide benefits it produces. Chapters then analyse the key actors in agritourism, including farmers and tourists, and the role of women in its development. The last section of the book describes how the sector is broadening and elaborates on the future of agritourism scholarship and practice. Rethinking Agritourism is an essential reference for academics, educators and students in tourism, rural sociology, agriculture and agriculture economics. It is also an enlightening read for farmers and agricultural producers, as well as individuals working at the intersection of agriculture and tourism in the private, non-profit and government sector.