"I think the academic level of the textbook is appropriate; it sounds to me like a final-year UG or MBA text. The cases included in the summary do seem to be of a good level. The text sounds interesting but some of the students might find the style a bit overly academic or technical (though some lecturers, myself included, might find that a good selling point). the diversity-focused approach is in line with the approach I take in my teaching. [I like] The European focus, and although I think 'synergistic' is too much of a buzzword, we do need more textbooks which go beyond the traditional national-business-systems approach."Fiona Moore, Royal Holloway University of London, UK "This book like no other looks at the benefits and synergies of cultural diversity and how cultural diversity can be used for economic benefits in business. The book focuses largely on Europe but also encompasses material important for students in Asia and North America. The contributors to the book are all high profile cross cultural scholars which is a huge plus point for the book.

I would like to use this book for a PG class in Cross Cultural Management. The academic level of this text is brilliant and excellent. The book largely focuses on case studies which is great for PG students it does fit my approach for teaching PG students. The strongest points are: a) Case studies b) High Profile contributors c) Interesting chapters. The books unique selling point will be the diverse new case studies with every topic. I may adopt it as a text for my postgraduate. Looks like a great text ,look forward to reading it."Meena Chavan, Macquarie University, Australia "I very much like: the practical/academic mix, the emphasis on cultural synergies, the inclusion of a wide range of countries.

The cases could be a very nice addition to textbooks in cross-cultural/international management and they could provide a more international flavour to a US/Anglo textbook. Overall, I would very much like to see the book published as it could be a useful resource."Anne-Wil Harzing, University of Melbourne, Australia "Linking theory with practice and academics with specialists in the field and those that not only teach cross-cultural management to students but to adults is of key importance. Particularly the target group of third year undergraduates/postgraduates such as MBAs is particularly interested in a combination of theory and practices as it is them who will shortly be seeing to utilize their knowledge in the job market. Second, the diversity of case studies involving multiple countries/cultures and industry sectors will for sure offer unique value to readers. The academic level will for sure be fully suitable for third year undergraduates/post graduates. A long overdue and long-awaited format for student-focused and self-reflective teaching. Especially business students are very happy for such a format to emerge.

The current landscape of traditional textbooks covering Hofstede and others is at most desrcriptive, not appealing to the analytical and synthezisation capabilities of students. [would you adopt] I would use every single page of it, as it standardizes somehow Cross-cultural teaching, and allows for cross-business school cooperation. A development that I foresee will become increasingly popular in the future. Good academic/practical mix, the diversity of cultures, the diversity of organizational backgrounds, occasional historical referrals. I would definitely use this book and many of its case studies."Holger Siemons, University of Northampton, UK.