* Section - ONE: Strategy and Purpose; ** Chapter - 01: Coming Up with a Winning Idea For Your Business Plan; ** Chapter - 02: Strategy - the Big Picture; ** Chapter - 03: You and Your Team; * Section - TWO: Market Research; ** Chapter - 04: Researching Customers; ** Chapter - 05: Researching Competitors; ** Chapter - 06: A Plan For Market Research; * Section - THREE: Competitive Marketing Strategies; ** Chapter - 07: Products and/or Services; ** Chapter - 08: Pricing; ** Chapter - 09: Advertising and Promotion; ** Chapter - 10: Place and Distribution; ** Chapter - 11: People, Process and Physical Environment; ** Chapter - 12: Competing Online; * Section - FOUR: Operations and Staffing; ** Chapter - 13: The Selling Methods Plan; ** Chapter - 14: Making, Outsourcing and Supplies; ** Chapter - 15: People and Related Matters; ** Chapter - 16: Legal and Regulatory Factors; ** Chapter - 17: Office Systems; * Section - FIVE: Forecasting Results; ** Chapter - 18: The Sales Forecast; ** Chapter - 19: Cash-Flow Projections; ** Chapter - 20: The Profit and Loss Account; ** Chapter - 21: The Balance Sheet; ** Chapter - 22: Break-Even Analysis; ** Chapter - 23: Reviewing Financing Requirements and Options; ** Chapter - 24: Stress Testing Your Business Projections; * Section - SIX: Business Controls; ** Chapter - 25: Financial Controls; ** Chapter - 26: Sales and Marketing Controls; ** Chapter - 27: Other Business Controls; ** Chapter - 28: Planning For Growth; * Section - SEVEN: Writing Up and Presenting Your Business Plan; ** Chapter - 29: Writing Up and Presenting Your Business Plan.