* Section - 01: Strategy and purpose; ** Chapter - 01: Introduction; ** Chapter - 02: Assignment 1:Coming up with a winning idea for your business plan; ** Chapter - 03: Assignment 2:Strategy - the big picture; ** Chapter - 04: Assignment 3:You and your team; * Section - 02: Market research; ** Chapter - 05: Introduction; ** Chapter - 06: Assignment 4:Researching customers; ** Chapter - 07: Assignment 5:Researching competitors; ** Chapter - 08: Assignment 6:A plan for market research; * Section - 03: Competitive marketing strategies; ** Chapter - 09: Introduction; ** Chapter - 10: Assignment 7:Products and/or services; ** Chapter - 11: Assignment 8:Pricing; ** Chapter - 12: Assignment 9:Advertising and promotion; ** Chapter - 13: Assignment 10:Place and distribution; ** Chapter - 14: Assignment 11:People, process and physical environment; ** Chapter - 15: Assignment 12:Competing online; * Section - 04: Operations; ** Chapter - 16: Introduction; ** Chapter - 17: Assignment 13:The selling methods plan; ** Chapter - 18: Assignment 14:Making, outsourcing and supplies; ** Chapter - 19: Assignment 15:Legal and regulatory factors; * Section - 05: Reviewing financing requirements and options; ** Chapter - 20: Introduction; ** Chapter - 21: Assignment 16:The sales forecast; ** Chapter - 22: Assignment 17:Cash-flow projections; ** Chapter - 23: Assignment 18:The profit and loss account; ** Chapter - 24: Assignment 19:The balance sheet; ** Chapter - 25: Assignment 20:Break-even analysis; ** Chapter - 26: Assignment 21:Estimating financing requirements; ** Chapter - 27: Assignment 22:Stress testing your business projections; * Section - 06: Business controls; ** Chapter - 28: Introduction; ** Chapter - 29: Assignment 23:Financial controls; ** Chapter - 30: Assignment 24:Sales and marketing controls; ** Chapter - 31: Assignment 25:Other business controls; * Section - 07: Writing up and presenting your business plan; ** Chapter - 32: Introduction; ** Chapter - 33: Assignment 26:Writing up and presenting your business plan; ** Chapter - 34: Index of key organizations and resources for business planning;.