THE REAL MAD MEN Looking back, I think my parents had more fun than I did. That''s not how it was supposed to be. My parents belonged to the Greatest Generation; they grew up in hard times. My mom was born in Colorado in an actual sod hut, which is the kind of structure you see in old black-and-white photographs featuring poor, gaunt, prairie-dwelling people standing in front of what is either a small house or a large cow pie, staring grimly at the camera with the look of people who are thinking that their only hope of survival might be to eat the photographer. A sod hut is basically a house made out of compressed dirt. If you were to thoroughly vacuum one, it would cease to exist. My mom, like my dad, and millions of other members of the Greatest Generation, had to contend with real adversity: the Great Depression, the Dust Bowl, hunger, poverty, disease, World War II, extremely low-fi 78 r.p.
m. records and telephones that--incredible as it sounds today--could not even shoot video. They managed to overcome those hardships and take America to unprecedented levels of productivity and power, which is why they truly are a great generation. But they aren''t generally considered to be a fun generation. That was supposed to be their children--my generation, the baby boomers. We grew up in a far easier time, a time when sod was strictly for lawns. We came of age in the ''60s and ''70s, the era of sex, drugs and rock ''n'' roll. We were cool, we were hip, we were groovy, man.
We mocked the suit-wearing Establishment squares grubbing for money in their 9-to-5 jobs. We lived in communes. We went to Woodstock. We wore bell-bottom trousers, and we did not wear them ironically. And we had fun. At least I did. I am thinking here of my college and immediate post-college years, when my main goal in life--a much higher priority than academics, or a career--was to have fun. I''m not talking about "fun" in the sense of playing charades, or canoeing.
I''m talking about a more hard-core kind of fun, the kind where you might end your night under arrest in an entirely different area code from your underwear. I''m talking about partying. There are plenty of alcohol- or drug-related things I regret doing, things that I prefer not to elaborate on here other than to apologize to all the people who, over the years, I have thrown up on. But for the most part, I look back fondly on the era when I partied hearty, at least what I remember of it. That era was basically my 20s. When I got into my 30s, and especially when I became a parent, my concept of "fun" changed, becoming less likely to involve people getting high or hammered or naked, and more likely to involve balloon animals. It was still fun, but it was a far more sedate brand of fun. In time I came to accept it as a normal part of growing up.
I hate to generalize (well, actually, I don''t), but I think this is the pattern for most people of my generation and those following us: You party hard into your 20s, maybe a little later. But then, as the burdens of age and career and--above all--parenthood press down on you, you put your bong collection on Craigslist and settle down. By your mid-30s your hard-partying days are over. You get serious about the job of parenting. It''s the inevitable course of adulthood. It has always been that way. Or has it? Look at "Mad Men," the widely acclaimed TV series about Madison Avenue in the ''60s. (It starts back up April 5.
) One of the things the show is acclaimed for is its authenticity, which is significant because, if the show really is authentic, then people in the advertising industry back then spent roughly 90% of their time smoking, drinking or having extramarital sex. If "Mad Men" really is authentic, it explains much about the TV commercials of my childhood, which, in terms of intellectual content, make the commercials of today look like "Citizen Kane." Back then many commercials featured a Male Authority Figure in the form of an actor pretending to be a doctor or scientist. Sometimes, to indicate how authoritative he was, he wore a white lab coat. The Male Authority Figure usually spoke directly to the camera, sometimes using charts or diagrams to explain important scientific facts, such as that certain brands of cigarettes could actually soothe your throat, or that Anacin could stop all three known medical causes of headaches: 1. Electrical bolts inside your head. 2. A big coiled spring inside your head.
3. A hammer pounding inside your head. Another standard character in those old commercials was the Desperately Insecure Housewife, who was portrayed by an actress in a dress. The Desperately Insecure Housewife always had some hideous inadequacy as a homemaker--her coffee was bitter, her laundry detergent was ineffective against stains, etc. She couldn''t even escape to the bathroom without being lectured on commode sanitation by a tiny man rowing a rowboat around inside her toilet tank. Even back then, everybody thought these commercials were stupid. But it wasn''t until years later, when I started watching "Mad Men," that I realized why they were so stupid: The people making them were so drunk they had the brain functionality of road salt. FIRST AD EXECUTIVE: I got it! We put a tiny man in a rowboat in the toilet tank.
SECOND AD EXECUTIVE: Perfect! Pass the whiskey. But here''s the thing: Despite all the drinking and sex on "Mad Men," nobody ever seems to have any fun. The characters are almost universally miserable. And that, to me, does not seem authentic. I grew up during the "Mad Men" era; my family, like many of the "Mad Men" characters, lived in Westchester County, N.Y.--in our case, the village of Armonk. Most of the moms of Armonk back then were housewives; many of the dads--mine was one--rode the train to work in New York City.
Some of those dads were advertising executives. So during my childhood I got to watch a sliver of the "Mad Men" generation as they went through their late 20s, into their 30s and 40s, raising their kids, pursuing their careers and, in some cases, becoming very successful. Like the "Mad Men" characters, they smoked a lot and drank a lot, including at work. I don''t know how much extramarital sex went on, and I don''t want to know. I do know this: Unlike the "Mad Men" characters, the grown-ups back then had fun. A lotof fun. And it didn''t stop just because they had kids. My parents had a large circle of friends, and just about every weekend, throughout my childhood, they had cocktail parties, which rotated from house to house.
I loved it when the party was at our house. Dozens of cars filled our driveway and lined the narrow dirt road we lived on, and dozens of couples poured into the house--the men in suits and ties, the women in dresses and heels, everybody talking, shouting, laughing, eating hors d''oeuvres, smoking, heading to the lineup of bottles on the kitchen counter to pour another drink. My sister and brothers and I would lurk on the edges of the party, watching the show, until we got noticed and sent off to bed. But we didn''t go to sleep; we''d sneak back and peek into the smoke-clouded living room to watch as the party got more boisterous, the sound rising to a joyous roar. Sometimes the partyers sang, pounding on our upright piano and belting out popular songs, or parody songs they wrote, sometimes on the spot. They''d give each other elaborate gag gifts, and sometimes put on skits or little musical shows, complete with costumes. They held theme parties--charades parties, talent show parties, parties involving scavenger hunts. They''d hire a dancing instructor to teach them the mambo, the cha-cha, the twist, whatever was popular.
The parties would go late into the night; the next morning, the living room would be littered with empty drink glasses, loaded ashtrays and, occasionally, a partyer or two snoring on the sofa. One morning, after my parents had hosted a scavenger hunt party, my little brother, Phil, came into my bedroom and woke me up, shouting, "There are two giant Bs in the living room!" "Giant bees?" I said. These turned out to be two 4-foot-high letter Bs, made of wood and painted gold. They came from IBM signs that had been erected on property owned by the IBM Corp., which was building its world headquarters in Armonk. How, exactly, the giant Bs ended up in our living room, and whether IBM was aware of their new location, I do not know. What I do know is that it was a hell of a party. My parents'' big-party era continued until about the time I headed off to college.
As they got into their 50s, they still had parties, but these were generally smaller, quieter affairs. By then it was the Boomers'' time to have fun. And as I said earlier, we did have fun. But not as much fun as the Greatest Generation. And for nowhere near as many years. Now, before I get to my point--and I know what you''re thinking: "There''s a point?"--I need to stipulate some things: * Smoking cigarettes is bad for you. * Drinking too much alcohol is bad for you. * Driving under the influence of alcohol is very wrong and you should never, ever do it.
* It is also wrong to steal private property from corporations, even for a scavenger hunt. * My parents and their friends probably would have lived longer if their lifestyle choices had been healthier. So I am conceding that by the standards of today, my parents'' behavior would be considered irresponsible. Actually, "irresponsible" is not a strong enough word. By the standards of today, my parents and their friends were crazy. A great many activities they consider.