This book is your resource and guide to better branding and marketing in 2010. It takes ideas culled from studies of 500 companies worldwide and analyses of 260 essays from the award-winning Dim Bulb blog to deliver: - 9 strategic trends that challenge the conventional wisdom - 86 tactical ideas you can start using tomorrow - 101 essays that add nuance, insight, and humor - Hundreds of tidbits, challenges, and possibilities to ponder - Useful indices by industry category and name, to make the book useful all year long In addition to his blog, Jonathan Salem Baskin writes columns for Advertising Age, Information Week, and Dagens Media, and co-hosts the popular podcast, Socializing Media. His book, Branding Only Works on Cattle (2008), was "savage and witty," according to The Economist, and earned him the label "merry iconoclast" from Publisher's Weekly. When he's not writing, Jonathan works with clients around the world to invent novel, cross-functional solutions to today's most intractable and challenging business problems. You can learn more at www.baskinbrand.com, and read the latest essays at dimbulb.typepad.

com.