Danny Simon is a forty plus year veteran of the licensing industry with expertise in all phases of the merchandising and licensing process. Having built the licensing divisions for Lorimar Productions, 20th Century Fox and Carolco Pictures, he opened his own licensing agency in 1992 in Los Angeles, CA, called The Licensing Group, Ltd.Danny has been a pioneer in the area of entertainment licensing with a focus on material geared to the teen plus market. Beginning with the television programs DALLAS and DYNASTY, he was the first to apply branding techniques to television shows and also developed successful licensing programs for M*A*S*H, Fall Guy, Alf, Rambo, Terminator 2: Judgment Day, Mortal Kombat, Baywatch, U.S. Secret Service, Arnold Schwarzenegger and David Hasselhoff.He has also succeeded in feature film development. With MORTAL KOMBAT, he produced the first-ever film adaptation of a video game.

He's a partner in an entertainment development company that sold the rights to the MATT HELM book series to DreamWorks, where it is currently in development as a motion picture.For 18 years, Danny taught a continuing college level course on entertainment licensing at UCLA. He's a founding member of LIMA and has been its president and a two-time member of its Board and is a member of LIMA's Licensing Hall of Fame.