Dedication;Preface; Design As the Primary Approach; Who This Book Is For; Who This Book Is Not For; What You''ll Learn; How This Book Is Organized; Typographical Conventions Used in This Book; Safari® Books Online; We''d Like to Hear from You; How This Book Came About; Acknowledgments;Chapter 1: Building a Social Application; 1.1 Building Applications; 1.2 The Distributed Nature of Seemingly Everything; 1.3 Summary;Chapter 2: Analyzing, Creating, and Managing Community Relationships; 2.1 Analyzing Your Users'' Relationships; 2.2 Analyzing the Essence of Your Community''s Needs; 2.3 Summary;Chapter 3: Planning Your Initial Site; 3.1 Deciding What You Need; 3.

2 Building a Web Application; 3.3 Choosing Who You Need; 3.4 Planning the Life Cycle; 3.5 Communicating During Development; 3.6 Managing the Development Cycle; 3.7 Collecting Audience Feedback; 3.8 Summary;Chapter 4: Creating a Visual Impact; 4.1 Dynamic Interactions; 4.

2 Design First; 4.3 Copywriting; 4.4 Summary;Chapter 5: Working with and Consuming Media; 5.1 Media Types Affect Consumption Styles; 5.2 Media Evolves and Consumption Styles Change; 5.3 New Services Respond to Evolving Needs; 5.4 Summary;Chapter 6: Managing Change; 6.1 Resistance; 6.

2 Internal Workflow; 6.3 Community Managers; 6.4 Summary;Chapter 7: Designing for People; 7.1 Making Software for People; 7.2 Interaction Design; 7.3 Identify Needs with Personas and User-Centered Design; 7.4 Common Techniques for UCD; 7.5 Running Interaction Design Projects; 7.

6 Using Agile and UCD Methods; 7.7 Beyond UCD; 7.8 Learning to Love Constraints; 7.9 Including You, Me, and Her Over There, Plus Him, Too; 7.10 Moving Quickly from Idea to Implementation; 7.11 Don''t Let Your Users Drown in Activity; 7.12 Implementing Search; 7.13 Understanding Activity and Viewpoints; 7.

14 Twelve Ideas to Take Away; 7.15 Summary;Chapter 8: Relationships, Responsibilities, and Privacy; 8.1 We Are in a Relationship?; 8.2 Personal Identity and Reputation; 8.3 Handling Public, Private, and Gray Information; 8.4 Privacy and Aggregate Views; 8.5 See But Don''t Touch: Rules for Admins; 8.6 Private by Default?; 8.

7 Setting Exposure Levels; 8.8 Managing Access for Content Reuse, Applications, and Other Developers; 8.9 Summary;Chapter 9: Community Structures, Software, and Behavior; 9.1 Community Structures; 9.2 Supporting Social Interactions; 9.3 Who Is Sharing, and Why?; 9.4 How Are They Sharing?; 9.5 Social Software Menagerie; 9.

6 Groups; 9.7 Summary;Chapter 10: Social Network Patterns; 10.1 Sharing Social Objects; 10.2 Published Sites Expect Audiences; 10.3 Deep and Broad Sharing; 10.4 Capturing Intentionality; 10.5 Cohesion; 10.6 Filtering Lists by Popularity; 10.

7 Commenting, Faving, and Rating; 10.8 Internal Messaging Systems; 10.9 Friending Considered Harmful; 10.10 Sharing Events; 10.11 Summary;Chapter 11: Modeling Data and Relationships; 11.1 Designing URLs; 11.2 Getting to the Right URL; 11.3 Permalinks; 11.

4 Putting Objects on the Internet; 11.5 Aggregating Data to Create New Content; 11.6 Exploring Groups; 11.7 Making the Most of Metadata; 11.8 Connecting the Relationship to the Content; 11.9 Considering Time Implications; 11.10 Looking Beyond the Web; 11.11 Summary;Chapter 12: Managing Identities; 12.

1 Existing Identities; 12.2 Forms of Identification; 12.3 The Need for Profile Pages; 12.4 Activity Pages; 12.5 Invisibility and Privacy; 12.6 Summary;Chapter 13: Organizing Your Site for Navigation, Search, and Activity; 13.1 Understanding In-Page Navigation; 13.2 Connecting People Through Content; 13.

3 Providing Activity Pages; 13.4 Filtering Activity Lists and the Past; 13.5 Who Stole My Home Page?; 13.6 Providing for Site Navigation; 13.7 Summary;Chapter 14: Making Connections; 14.1 Choosing the Correct Relationship Model for Your Social Application; 14.2 Information Brokers; 14.3 Notifications and Invitations; 14.

4 Social Network Portability; 14.5 Spamming, Antipatterns, and Phishing; 14.6 Address Books, the OAuth Way; 14.7 Changing Relationships over Time; 14.8 Administering Groups; 14.9 Summary;Chapter 15: Managing Communities; 15.1 Social Behavior in the Real World; 15.2 Starting Up and Managing a Community; 15.

3 Trolls and Other Degenerates; 15.4 Separating Communities; 15.5 Encouraging Good Behavior; 15.6 Gaming the System; 15.7 Membership by Invitation or Selection; 15.8 Rewarding Good Behavior; 15.9 Helping the Community Manage Itself; 15.10 Balancing Anonymity and Pseudo-Anonymity; 15.

11 Summary;Chapter 16: Writing the Application; 16.1 Small Is Good: A Reprise; 16.2 How Social Applications Differ from Web Applications; 16.3 Agile Methodologies; 16.4 Deployment and Version Control; 16.5 Infrastructure and Web Operations; 16.6 Designing Social Applications; 16.7 Your App Has Its Own Point of View; 16.

8 How Code Review Helps Reduce Problems; 16.9 Beyond the Web Interface, Please; 16.10 Bug Tracking and Issue Management; 16.11 Rapid User Interfaces; 16.12 Scaling and Messaging Architectures; 16.13 Implementing Search; 16.14 Identity and Management of User Data; 16.15 Federation; 16.

16 Making Your Code Green and Fast; 16.17 Building Admin Tools and Gleaning Collective Intelligence; 16.18 Summary;Chapter 17: Building APIs, Integration, and the Rest of the Web; 17.1 "On the Internet" Versus "In the Internet"; 17.2 Making Your Place Within the Internet; 17.3 Why an API?; 17.4 Being Open Is Good; 17.5 Arguing for Your API Internally; 17.

6 Implementing User Management and Open Single Sign-On; 17.7 Designing an API; 17.8 Comparing Social APIs; 17.9 Reviewing the APIs; 17.10 Managing the Developer Community; 17.11 Create an API?; 17.12 Summary;Chapter 18: Launching, Marketing, and Evolving Social Applications; 18.1 Loving and Hating the Home Page; 18.

2 Financing Your Site; 18.3 Marketing; 18.4 Achieving and Managing Critical Mass; 18.5 Evolving Your Site; 18.6 Establishing the Rhythm of Your Evolving Application; 18.7 Summary;Colophon;.