Contents List of contributors Preface Acknowledgements Introduction The culture of events Developed markets Event management company Production company Public relations company or marketing company Undeveloped and developing markets Sustainable events The structure of events Types of event Functions Productions Banquets Galas Conferences Exhibitions Launches Fashion Shows Premieres Screenings Parties Sectors of the events industry Corporate events Public events Charity events Trade events Press events The structure of an event Event objectives The venue The role of the event organiser In-house External specialist Venue event manager The ''real'' event manager The ''real'' client Risk and control Staffing Volunteer staff Part 1 Management Pre-Event Enquiry Brief Briefing template Proposal Pitching Confirmation Lead-in Finding the venue Venue show-round Venue limitations Unusual venues Green field venues Venue deposit Provisional hold Venue hire fee Venue cancellation Budget proposal Mark-up Commission Contingency Marketing Market Message Medium Social media Search engine optmp;lt;P> Types of event Functions Productions Banquets Galas Conferences Exhibitions Launches Fashion Shows Premieres Screenings Parties Sectors of the events industry Corporate events Public events Charity events Trade events Press events The structure of an event Event objectives The venue The role of the event organiser In-house External specialist Venue event manager The ''real'' event manager The ''real'' client Risk and control Staffing Volunteer staff Part 1 Management Pre-Event Enquiry Brief Briefing template Proposal Pitching Confirmation Lead-in Finding the venue Venue show-round Venue limitations Unusual venues Green field venues Venue deposit Provisional hold Venue hire fee Venue cancellation Budget proposal Mark-up Commission Contingency Marketing Market Message Medium Social media Search engine opt/LI> Charity events Trade events Press events The structure of an event Event objectives The venue The role of the event organiser In-house External specialist Venue event manager The ''real'' event manager The ''real'' client Risk and control Staffing Volunteer staff Part 1 Management Pre-Event Enquiry Brief Briefing template Proposal Pitching Confirmation Lead-in Finding the venue Venue show-round Venue limitations Unusual venues Green field venues Venue deposit Provisional hold Venue hire fee Venue cancellation Budget proposal Mark-up Commission Contingency Marketing Market Message Medium Social media Search engine opt;/P> Staffing Volunteer staff Part 1 Management Pre-Event Enquiry Brief Briefing template Proposal Pitching Confirmation Lead-in Finding the venue Venue show-round Venue limitations Unusual venues Green field venues Venue deposit Provisional hold Venue hire fee Venue cancellation Budget proposal Mark-up Commission Contingency Marketing Market Message Medium Social media Search engine opt;lt;P> Green field venues Venue deposit Provisional hold Venue hire fee Venue cancellation Budget proposal Mark-up Commission Contingency Marketing Market Message Medium Social media Search engine optne optimisation (SEO) Funding The client purse Sponsors Types of sponsor Exhibitors Paying guests Tickets Other revenue streams Theme Themed proposals The client file Catering In-house catering Outside catering Menu tasting Typef of catering Buffet Banquet or sit-down dinner Canapes Catering logistics Tickets and invitations Security passes Access all areas passes Invitations Beverages Welcome drinks Sponsored drinks Drinks supplied by the venue Bar vouchers Credit bars Client liaison Event checklist Administration checklist Production companies Show producer Part 2 Operational Event Management - Management Onsite Checking Hosting The running order Sequence Rehearsal Production office Caterers Theme and decoration Entertainment riders Staff briefing Pre-event briefing Onsite briefing Security Handheld radios Final walk-round Fire, health and safety Risk assessment Safety legislation information Aesthetics The front door Cloakroom The guest experience The Press Press room Press release Event photography De-rig Get-out Part 3 Management Post-Event Debriefs Management team debrief Venue and suppliers debriefs Sponsor debriefs Client debrief Complaint handling Guest feedback Final report Case Studies Case study by the a.