What is a Venue? The Hierarchy of Event Needs Hotels as venues for Events Venue Reputation Events as a Source of Income Venue Professionalism The Need to Meet Expectations Venue Culture Change The One-Person Management Structure The Role of the Venue Procuring External Services 11.1 Management of Catering Outlets (Contribution from Jennifer Kaye) Marketing, Winning Business & Retaining Clients Budgeting Events (Contribution from Adrian Martin) Guests and Venues Enquiry Handling Show-round Procedure Confirmation & Contract Procedure Lead-in Procedure Client File Procedure Client Relationship Procedures Event Schedule / Function Sheet Operational Procedures Get-In & Set-Up Procedure Rehearsal Procedure Opening to Closing Procedures De-rig Procedure Post-Event Procedures Case Studies: The London Hippodrome by Philip Berners; Thorpe Park by Philip Berners; A wedding in Tuscany by Dimitri Lera.