A Groundbreaking Exploration of the Emotional and Physical Impact of Color Why do certain colors calm us while others invigorate? Can color influence mood, health, or even behavior? In this classic, thought-provoking study, Faber Birren-one of the foremost authorities on color theory-dives deep into the science and symbolism of color to reveal how it shapes our thoughts, emotions, and actions. Drawing on psychology, physiology, art, and culture, Birren's work explores: The emotional power of red, blue, yellow, and other hues How color has been used in architecture, religion, and healing Scientific studies linking color to mood, productivity, and behavior The development of color therapy as a form of psychological treatment Accessible, intelligent, and far ahead of its time, Color Psychology and Color Therapy remains a foundational text for designers, therapists, artists, and anyone fascinated by the hidden influence of color in everyday life. Whether you're a curious reader or a professional seeking deeper insight, this book will forever change the way you see-and feel-color.