Robert Bly is a copywriter and creative and marketing consultant based in Montvale, New Jersey. He is the author of several very popular books on the creative process, creative writing, and marketing. He is also a much sought-after speaker, a regular at the Direct Marketing Association's conferences and other venues. Susan K. Jones is professor of marketing at Ferris State University and a marketing strategy consultant. She is the author of numerous books on direct marketing, including Creative Strategy in Direct and Interactive Marketing .