Frank, opinionated, and - with 65,000 subscribers to his e-newsletter, The Direct Response Letter - Bob Bly dispenses advice, wisdom, and strategies for having a successful business and a happy life on a weekly basis. In this book are 75 of his most popular columns, including:* The awful truth about goal setting. Page 39.* Why you should never, ever work on spec. Page 47.* Today's 7 hottest trends in B2B marketing. Page 102.* 5 steps to becoming indispensable.

Page 123.* A proven technique for producing profitable ideas. Page 248.* 5 little-known tips for keeping your copywriting clients happy. Page 230.* 5 ways to get your book published. Page 207.* 9 rules for writing money-making video sales letters.

Page 227.* Freelancing: the good, the bad, and the ugly. Page 191.* 10 tips for reducing stress. Page 126.* Are customer surveys a waste of time? Page 158.* And more .