Frank, opinionated, and - with 65,000 subscribers to his e-newsletter, The Direct Response Letter - Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are 75 of his most popular columns, including:>>Was Winston Churchill wrong about never giving up? Page 6.>>How to stop "marketing gurus" from robbing you blind. Page 19.>>The most effective way ever to overcome procrastination. Page 9.>>How to never, ever be bored again. Page 26.
>>Should aspiring entrepreneurs go to college first? Page 33.>>How to work with only the best clients for you. Page 37.>>How to follow up without being a "sales pest." Page 43.>>What's the best way to get started in your profession - 9-to-5 job or freelance? Page 49.>>The most important thing you can do today to build your online business. Page 204.
>>The myth of the 8-second attention span and "nobody has time to read your copy." Page 73.>>Make money writing and publishing your own Kindle e-books. Page 87.>>And more.