An "Old School" Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the CostFrank, opinionated, and - with 65,000 subscribers to his e-newsletter, The Direct Response Letter - Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are 85 of his most popular columns, including:* Unlock the gold mine hidden in your content. Page 41.* Profit from John Steinbeck's "lost" writing secret. Page 37.* 7 rules for writing retail advertising that sells. Page 10.* The 80/20 rule for freelance writing success.
Page 127.* Optimizing white papers for search engines. Page 75.* The awful truth about cold calling. Page 56.* A lesson in education from Good Will Hunting. Page 139.* And more.