Ian Bogost is Associate Professor in the School of Literature, Communication, and Culture, at Georgia Institute of Technology and Founding Partner, Persuasive Games LLC. He is the author of "Persuasive Games: The Expressive Power of Videogames" and "Unit Operations: An Approach to Videogame Criticism, " and the coauthor (with Nick Montfort) of "Racing the Beam: The Atari Video Computer System" (2009), all published by the MIT Press.