Luca Massaron is a data scientist and marketing research director who specializes in multivariate statistical analysis, machine learning, and customer insight, with over a decade of experience in solving real-world problems and generating value for stakeholders by applying reasoning, statistics, data mining, and algorithms. From being a pioneer of web audience analysis in Italy to achieving the rank of a top 10 Kaggler, he has always been passionate about everything regarding data and analysis and about demonstrating the potentiality of data-driven knowledge discovery to both experts and nonexperts. Favoring simplicity over unnecessary sophistication, he believes that a lot can be achieved in data science by understanding its essentials.