For over two decades, Mark Bower has been at the forefront of marketing's evolution, witnessing its transformation while holding firm to its timeless core: the power of strong brands and compelling narratives. As a marketing visionary, Mark believes in reimagining how organisations connect with people. In a world of scattered attention and elusive loyalty, his focus is on: Crafting memorable brands that stand for something meaningful Telling stories that ignite emotion and drive action Developing people-first marketing strategies Designing seamless experiences across all touchpoints Leveraging data to inform creative thinking, not replace it Rapidly adapting to shifting trends and technologies Mark is currently the Executive Creative Director at Woven Agency, a creatively led brand engagement agency that makes brands work beautifully. Woven delivers beautiful, effective solutions that drive engagement across the entire user journey, from love at first sight to partners for life.