The most significant issue impacting an organization's profitability is the prices that it charges customers. Many business owners prefer to keep prices low in order to attract more customers. In Pricing for Profit , we explain that there is a better option - to focus entirely on maximizing your profits, even if doing so will result in lower sales and fewer customers. By taking this approach, you will focus on your most committed customers, while peeling away price-sensitive customers who are not contributing to your profits. The book addresses value pricing, bundled pricing, constraint-based pricing, and many related issues that can all enhance your profits.