The Basics Product Design series investigates different methods for generating and developing ideas. Basics Product Design: Idea Searching involves examples and practices from around the world and includes internationally recognised designers, artists and researchers.  Basics Product Design: Idea Searching explores how different experiences, contexts, references and the practices of other disciplines are important in identifying an idea that is appropriate for a particular individual, target audience or culture.  Basics Product Design: Idea Searching looks at the importance of understanding modifications to products, personalisation and the relevance of the individual experience.  Other titles in the Basics Product Design series include: Material Thoughts  and  Visual Conversations .