"Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the world's leading designers . a comprehensive introduction to the language of product design." -- Dexigner, May 2010 "Provides inspiration for students. Visually pleasing." -- Lynsey Plockyn, Portsmouth University, UK "The whole Basisc series by AVA is excellent, well worth reading. This is an interesting, multi-disciplinary book, with relevant examples for student in the creative industries." -- Donna Stephens, Plymouth College of Art, UK "Product semantics and 'emotional design' is often overlooked in the teaching of design and therefore in the understanding of Product Design students. This text is a useful introduction, generally well illustrated and clearly written.

" -- Hugh Williamson, Staffordshire University, UK "This title comprises a comprehensive introduction to the language of product design." -- Dexigner, May 7 2010.