John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the Stephen M Ross School of Business at the University of Michigan (USA), and serves as Co-Director of the Yaffe Digital Media Initiative. Previously, he was Academic Director of the School's weekend and evening MBA programmes; earlier, he was also Director of Educational Outreach at the University's William Davidson Institute. John also holds an appointment at the University's Center for Russian, East European, & Eurasian Studies, and maintains a Research Fellowship at the William Davidson Institute. John is originally from Canada. He holds a Bachelor of Engineering Science in electronics from the University of Western Ontario (Canada), a Master of Business Administration from the University of New Brunswick (Canada), a Master of Arts in education from Washington University in Saint Louis (USA), a Doctor of Philosophy in marketing from the University of Cambridge (England), a Doctor of Education from the University of Michigan (USA), and a Doctor of Professional Studies from Middlesex University (England).(92583ce2-da3b-49bf-b797-2a01e0e9bedd).