A collection of 1-2 page mini-cases. They are available only as a group to highlight differences in international marketing, business, & marketing strategy. Each case features a narrow set of concepts in context. The teaching note contains analysis tools & questions to guide discussion and a sample schedule for a course in international marketing. Please click on "Inspection Copy" for a summary of the cases: - Irbit Motorcycle Factory - a Russian motorcycle manufacturer after the disintegration of the USSR. - Sussex Chainless Bicycle - a Taiwanese manufacturer with a new product. - Inline Fibreglass - a Canadian manufacturer that wants to begin exporting. - Katie's Kakes - a British manufacturer of baked goods that wants to begin exporting.
- VOSTOK Watches - a Russian watch manufacturer. - StrongFiber Company Limited- a Thai fiberglass door manufacturer. - Maru Industries - an Indian woodworking equipment manufacturer. - Jim Thompson Thai Silk Company - a Thai textile company.