A multifaceted portrait of the iconic manufacturer tracing its pioneering origins and ongoing commitment to innovation. Mobility for the future, shaped by sophisticated design and great passion--that is BMW's vision, and this book explores it through large-format images and engaging texts. Featuring expert interviews, including with BMW CEO Oliver Zipse, it offers compelling insights into the development of the company's newest model generation, the Neue Klasse. This electric-first design concept represents electric mobility, digital integration, and comprehensive sustainability. Alongside design and technology, innovation takes center stage in the Neue Klasse models, the BMW iX3 and i3--from the initial idea through to production and onto the road. This large-format book brims with creativity and contemporary relevance, answering questions about the mobility of the future. A wide-ranging, multifaceted portrait.