Seventy percent of all corporate change efforts fail because people resist the change. Is this failure inevitable? Absolutely not. Resistance is a by-product of the way we try to change people, of flawed strategies for gaining buy-in. But there is another way. A way that will enable your change to succeed. That way is captured in this book. This is a guidebook ¿ it reveals the mindset, strategies, and steps to help you lead people from point A to point B. This book is for anyone who wants to motivate change in others.

Whether you are leading a 100,000 person organization or a small team the principles outlined in this book will give you the confidence and the skill you need to move people from point A to point B.