This book offers an intriguing and ambitious prospect: an attempt to unearth the emergence of an ecologically-based worldview pervading at least western consciousness. The author adopts a Raymond Williams-style approach to this project, engaging in deep textual analysis of the Hollywood blockbuster with a view to identifying whether those projects are implicitly informed by some kind of subliminal eco-consciousness. (Dr. Roddy Flynn, DCU) Utopianism, alongside its more prevalent dystopian opposite together with ecological study has become a magnet for interdisciplinary research and is used extensively to examine the most influential global medium of all time. The book applies a range of interdisciplinary strategies to trace the evolution of ecological representations in Hollywood film from 1950s to the present, which has not been done on this scale before.