"Want to extend the power of your brand without being left with the short end of the partnership stick? Read Partnership Marketi ng to get a deep explanation of the intricacies that make for a win-win in a marketing partnership, with a roadmap for how to get there." - Roy A. Young, President, MarketingProfs " Partnership Marketi ng is a must-read for any business owner or professional that is looking to take their business to the next level by leveraging marketing partnerships. This is a book that business students should study, and partner and non-partner professionals should use." -Dan Morton, Director of Strategic Partnerships, Reliant Energy, LLC "This is the ultimate a-z of partnership marketing. Every brand owner and marketing professional should read it and open their eyes to the fantastic potential, cost-effective options and opportunities that partnership marketing can give them. Don't be without it!" - Chris J. Reed, Regional Partnerships Director - Asia Pacific, Partnership Marketing "Ron has created a first in the field of partnership marketing.

All the essentials of this developing arena are captured here in a concise and illustrative manner. I highly recommend this book for all current and aspiring partnership marketers." - Mike Burnette, Director of Partnership Marketing, Meredith Corporation From the Introduction: PARTNERSHIP MARKETING COULD NOT BE TIMELIER. The need for collaboration is greater than ever as marketing resources are slashed, employees are laid off and cut-backs are made to existing programs. Employees need to become more creative and do more with less. Brands must rely on each other to leverage their core competencies and to create a more prominent role for partnership marketing within their marketing mix. Partnership Marketing is a guide for business owners, executive leaders and sales and marketing professionals who are looking to improve how they select, develop and manage their marketing partnerships with their partner brands.