In spite of a great passion in the game and significant involvement at amateur level, British Asians are under-represented in professional football. This book asks how and why this situation has developed, using extensive interviews with British Asian football players to offer an insider's assessment of the difficulties and conflicting demands faced every day. In addition, the book also critically examines the work of the anti-racist football movement, questioning the strategies and policies designed to eradicate racism and asking whether other approaches might be more effective or reflective of the views of the players themselves. Ideal for academics and students of the sociology of ethnicity, sport, youth studies or cultural studies, this innovative book will also be of interest to professionals in the field of equal opportunities.