Jeanie Buss is entering her 11th season as the Lakers' executive vice president of business operations and is responsible for overseeing all of the Lakers' business operations, including relationships with the team's broadcast partners, FSN West , KCBS/KCAL 9-TV , and ESPN Radio . Working closely with Lakers general manager Mitch Kupchak and assistant general managers Jim Buss and Ronnie Lester, she is also involved with the team's marketing, sponsorships, and other business dealings. Steve Springer is a former sportswriter who spent 25 years at the Los Angeles Times . This is his eighth book, and his fourth on the Los Angeles Lakers. He is also the coauthor of the New York Times bestseller American Son with boxer Oscar De La Hoya. Phil Jackson is a retired professional basketball coach and player who is widely considered one of the greatest coaches in the history of the NBA. He has won 11 NBA titles as a coach, six with the Chicago Bulls five with the Los Angeles Lakers.