Contents List of Figures . xiii List of Tables . xvii Foreword . xix Acknowledgments . xxi About the Authors . xxiii Introduction . 1 1 Why Bother Getting Sponsorship? . 9 2 Why Bother Defining Behaviors and Linking Systems and Behaviors? .

15 3 Why Bother Assessing and Managing Behaviors? . 33 4 Why Bother Designing Your Own Strategic Level Behavioral Assessment System? . 71 5 Why Bother Defining Behaviors and KBIs? . 103 6 Why Bother Focusing on the Type of Conversations People Have? . 137 7 Why Bother Seeing Where It Has Worked and the Lesson Learned? . 159 Case Studies: NBN Co. Case Study by Indrajit Ray, Clyde Livingston, and Richard Perry . 159 Panalpina Case Study by Andrew Lahy, Maria Pia Caraccia, and Mike Wilson .

167 Airbus Australia Pacific Case Study by Kim Gallant . 177 CBA Case Study by Morgan Jones . 185 Bakkavor Desserts-- Measuring the Maturity of the CI System Case Study by John Bowman and Leighton Williams . 198 Virtual Assessments Case Study by Morgan Jones . 212 8 Why Bother Aligning Assessments, Assessors, and Calibration? . 221 9 Why Bother Having a High- Level Roadmap to Deploy? . 245 10 Why Bother Doing Assessments? . 251 Appendix .

255 Index . 259.