Care Bears remains one of the most beloved lifestyle properties in the world, spreading kindness, positivity, and joy for nearly 45 years. First introduced in 1982 as a line of greeting cards, the brand has since grown into a global franchise spanning plush toys, animated series, feature films, books, and more. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48-episode, 2D animated series. 6 additional Unlock the Magic Specials were released in 2024. With their iconic rainbow belly badges and vibrant, inclusive, and diverse personalities, fans of all ages are drawn to the lovable, huggable bears from Care-A-Lot.