Connecting with the right people is everything in the art world. In the age of Facebook, Twitter, Kickstarter, and eBay, there are more opportunities available to artists than ever before, and Whitney Biennial-featured artist and career coach Brainard Carey wants you to seize every one of them. Whether you're a Twitter novice or a Jerry Saltz-level Facebook user, this accessible and exciting book will teach you how to make the most effective use of social media tools, fundraising platforms, online retail and auction sites, and personal websites and blogs. You'll learn how to: Use Facebook and Twitter to connect with gallerists, curators, collectors, and critics Create Facebook apps to increase your visibility online Manage your social media accounts in the most time-effective way possible Produce video content to promote your work Craft a successful online advertising campaign that fits your budget Write an excellent artist's statement Organize pop-up exhibits And much more! A companion to Carey's popular Making It in the Art World, this wisdom-packed guide to the online art community will help you to jumpstart your career and will make an excellent addition to the syllabus of any course dealing with career development for artists. Book jacket.